Case Studies:
Healthcare Marketing in Action

At Corpuz Wilson Digital, we help health plans transform complex communications into meaningful member experiences. Below are two examples of our work with leading regional insurers, showing how strategy, empathy, and execution come together to build trust, improve engagement, and deliver measurable results.

Premera Blue Cross
Medicare Retention & Acquisition

Challenge:
Many Premera Medicare members had transitioned from employer coverage to individual plans. Upon enrollment, they encountered frustrations: a confusing member site, delayed mailings, and a lack of regular digital communications. The result was lower satisfaction and higher call volumes.

Our Work:
We developed a member engagement plan to improve comprehension, accessibility, and satisfaction:

  • Website refresh: clearer navigation, glossary, and improved search.

  • Rewritten and redesigned materials: concise benefit guides and resources designed for readability.

  • Unified messaging: consistent tone across website, emails, digital, print, and call scripts.

  • Member videos: short explainers simplifying complex Medicare benefits.

  • Communication calendar: coordinated outreach across topics, benefits, and health reminders.

  • Regular member emails: highlighting new digital tools, plan education, and preventive care tips.

Results:

  • More members used digital tools instead of relying on mailed materials.

  • Satisfaction improved as communications became clear, consistent, and accessible.

  • Reduced member confusion and call center complaints through proactive outreach and education.

  • Positioned Premera as a more trusted partner in Medicare, aligning experience with expectations of today’s retirees.



Blue Cross of Idaho
Prospect & Member Engagement, Broker Communications

Challenge:
Blue Cross of Idaho needed new ways to connect with members across diverse product lines, including Medicare, government programs, small group plans, and large group plans. Traditional communication channels weren’t reaching everyone effectively, and engagement goals demanded a digital-first approach.

Our Work:

  • Launched mobile program tailored for Medicare members and group segments.

  • Designed an email marketing strategy that provided consistent, relevant updates to government program members and broker audiences.

  • Crafted campaigns that adhered to strict CMS compliance while staying approachable and easy to understand.

Results:

  • 50% of Blue Cross of Idaho Medicare members opted in to receive text messages, a rate significantly above industry averages.

  • SMS and email campaigns exceeded benchmarks for open and click-through performance, ensuring timely delivery of critical healthcare information.

  • Blue Cross of Idaho gained a scalable, compliant model for future digital outreach.

See examples of our SMS and email campaigns


Turning Complexity Into Clarity

From SMS opt-ins to Medicare Advantage engagement plans, these case studies show how healthcare organizations can move beyond transactional communication to create trusted member relationships. At Corpuz Wilson Digital, we bridge the gap between compliance and connection, helping members feel informed, empowered, and cared for.